PROJECT IN PROGRESS

How can an edgy early stage alcohol startup make an impression and cement their brand identity? Enter our “Drink at Home” campaign. With cheeky taglines that poke fun at $25 cocktails (the same price of our product) and photography echoing an edgy, cool vibe reminiscent of NYC’s Lower East Side set at the home.

Here’s what I did:

• Art Direction

• Lifestyle & Product Photography

• Copywriting